Eyewear Advice · Eyewear Brand Stories
WOOW EyewearGive your glasses
something to say.
A little color. A clever detail. A private message that makes you smile before the day even begins.
Meet the French eyewear brand that makes room for joy—and discover what that could look like on you.
Discover WOOW at Bright Side
What Is WOOW Eyewear?
Glasses with
a twinkle in their eye.
WOOW is a French eyewear brand known for colorful optical frames, sunglasses, unexpected design details, and playful messages in its temples.1 Bright Side Optical carries WOOW glasses in Austin, with personal help choosing the pair that suits your face and your life.
Some frames catch your attention because they are beautiful. Others make you curious. WOOW can do both—and make you smile while it is at it.
You may notice a surprising color combination first. Then you turn the frame over, discover its little message, and realize that someone has thought about how choosing glasses could feel. There is personality here, right down to the part most people never see.
A Paris Studio · An Optimistic Idea
What if the thing you wear
every day brought you joy?
On its official story page, WOOW traces its beginning to a Paris studio in 2011. The starting question was simple: why not have a little more fun? The brand set out to bring that spirit into everyday eyewear.1
It is an idea with a surprisingly personal reach. Glasses come with you to work, to dinner, through ordinary errands and important conversations. They appear in the mirror every morning. They become part of how people recognize you.
There is room in that daily ritual for something you enjoy. A beautiful curve. A color that lifts your expression. A small detail that feels like a shared joke with the designer.
We love collections that give you a reason to look twice. WOOW invites you to look with a little more openness, and perhaps try the pair you would usually walk past.
The Little Message
A private wink,
tucked into your glasses.
WOOW describes messages in every temple and speech-bubble details as part of its signature.1 It is a lovely thing to discover while holding a frame in your hands.
The outward expression is the color and shape people see. The inward expression is a little moment for you. Both belong to the same object.
When you visit Bright Side, ask us to turn a frame over. Choosing glasses can include that kind of delight: noticing something small, asking about it, and finding that it makes you like the pair even more.
For someone who appreciates thoughtful design, those discoveries matter. You are choosing something you will touch, wear, and live with every day.
Acetate · ON OFF
A familiar shape,
with an unexpected turn.
WOOW’s current collection deliberately explores asymmetry. ON OFF 1 places one hinge higher and the other lower; ON OFF 2 introduces a top-and-bottom panel effect.3
That small disruption gives a familiar outline a different rhythm. You can appreciate the idea up close, then step back and see how it changes the overall expression.
In styling, we look at the frame in relation to your eyes, brows, and proportions. A playful detail feels most satisfying when the whole pair still makes sense on your face.
Acetate · VICE VERSA
Color can change
the entire conversation.
In VICE VERSA, WOOW moves color accents above and below the hinge. The concept also plays with reversed temple-tip coloring, and selected versions take the asymmetry further.3
It is a wonderful reminder that choosing colorful glasses involves more than choosing a favorite color. Where that color sits matters. So do the amount, contrast, and relationship to the rest of the frame.
We might compare a warmer shade with a cooler one, or a clear front with a more saturated outline. The right comparison often helps you see what brings your expression forward.
Your wardrobe can stay beautifully simple while your glasses provide the interesting detail. A single pair can give a familiar outfit a fresh point of view.
Stainless Steel · DOUBLE SIX
A fine outline
can still have plenty to say.
WOOW’s stainless steel collection explores graphic details and color. DOUBLE SIX plays with thinner and thicker lines, giving a metal frame its own lively character.4
This is a useful direction to try if you enjoy personality but prefer a more open visual outline. Color and line can provide interest without needing a thick front.
We compare how the bridge sits, how the temples feel, and how the shape frames your eyes. The actual fit tells us more than a photograph can.
You can enjoy the design idea and still be particular about comfort. We want both to be part of your decision.
WOOW Sunglasses
Bring a little personality
into the sunshine.
The WOOW collection includes sunglasses as well as optical frames.5 Sunwear gives you another opportunity to explore the amount of shape and color you enjoy.
Perhaps your everyday glasses are understated, but you love a stronger sunglass silhouette. Perhaps you want a consistent sense of personality in both pairs. We can explore either direction.
We discuss the selected frame, prescription suitability, and lens options together. The finished pair should reflect how you spend time outdoors as well as how you want to look.
Why Bright Side Carries WOOW
We like a collection
that starts a conversation.
There is a particular pleasure in seeing someone try an unexpected frame, pause, and smile. Sometimes the pair that feels most like you is one you needed a little encouragement to explore.
WOOW gives us that opening. It offers color, humor, and enough different expressions to make the conversation personal. You can try a small departure from your usual glasses or discover an entirely new direction.
We carry collections with a point of view because your face deserves interesting possibilities. Our role is to help you recognize the ones that feel good to wear.
That includes your professional life. A playful frame can look composed with a tailored jacket or a simple dress. We consider your setting, the impression you want to make, and the amount of attention you enjoy.
Our stylists receive no individual sales commission. You have room to compare, ask questions, and choose thoughtfully. Explore our WOOW brand page, or meet the collection through Guided Eyewear Styling.
Fit, Color, and Your Prescription
Make the whole pair
work beautifully.
We consider width, bridge fit, lens dimensions, and the frame’s position on your face. Then we connect those details with your prescription and your daily visual needs.
For personalized progressive lenses, Bright Side uses Optikam measurements as part of the fitting process. Frame wrap, back vertex distance, and pantoscopic tilt inform lens personalization. Learn more about why some progressive lenses cost more than others.
Book complimentary Guided Eyewear Styling in Austin and bring your current prescription. Tell us what you love about your current glasses, what you would change, and whether a specific WOOW model has caught your attention.
If you are not local to Austin, start with a conversation about virtual styling. We determine whether the service is a good fit before moving forward. Austin clients are invited to explore WOOW in person.
Find Your WOOW at Bright SideWOOW Questions, Answered
A few things to know before you try a pair.
Where can I buy WOOW glasses in Austin?
Bright Side Optical carries WOOW eyewear in Austin. Book complimentary Guided Eyewear Styling to explore our curated selection with help choosing shape, color, fit, and prescription lenses. Contact us to confirm a particular model or color.
What is WOOW eyewear?
WOOW is a French eyewear brand known for expressive color, playful shapes, and little messages in its temples. Its collection includes optical frames and sunglasses. Bright Side helps you find the amount of color and personality that feels right for you.
Where is WOOW eyewear from?
WOOW is a French brand with a Paris design story. Its current official About Us page traces its founding to a Paris studio in 2011. Design origin and manufacturing country are different details; we confirm the origin marking of the specific frame you choose.
What are the messages in WOOW glasses?
WOOW places playful messages and speech-bubble details in its temples. They are a signature part of the brand’s personality. Ask to see the inside of a frame when you try it on; the message depends on the design.
Does WOOW make acetate and metal glasses?
Yes. WOOW’s optical collection includes acetate and stainless steel designs, with combinations that vary by model. We compare the actual frames on your face and explain the construction of the pair you are considering.
Are WOOW glasses all bright or oversized?
The collection has different levels of visual presence. You can explore a slim outline, a small color detail, or a stronger statement shape. Your coloring, proportions, wardrobe, and comfort guide our recommendations.
What makes WOOW’s asymmetric glasses different?
WOOW deliberately plays with details that differ across a frame, such as color placement and hinge position. Its current ON OFF and VICE VERSA concepts illustrate that approach. The exact effect varies by model and color.
Can WOOW glasses look professional?
A colorful frame can work with a professional wardrobe when its scale, color, and fit suit you. Bright Side helps you compare options in the context of your workplace and the impression you want to make.
Can I get progressive lenses in WOOW frames?
Yes, when the selected frame is suitable for your prescription, fitting height, and lens design. Bright Side evaluates fit and uses Optikam measurements as part of planning personalized progressive lenses.
Does WOOW make sunglasses?
Yes. WOOW has a sunglass collection as well as optical frames. Ask Bright Side about current availability and whether a selected sunglass frame is suitable for your prescription and desired lens options.
How much do WOOW glasses cost at Bright Side?
The complete-pair price depends on the selected frame, prescription lenses, and options. Contact Bright Side for a current quote. We explain the frame and lens choices before you commit.
Does Bright Side carry every WOOW frame pictured here?
We carry a curated selection. Official photographs illustrate WOOW’s design ideas and do not guarantee local stock. Send us the model name and color you are interested in so we can confirm availability.
Can I explore WOOW if I am not local to Austin?
If you are not local to Austin, start with a conversation about virtual styling. We determine whether it is a good fit before moving forward; a request does not guarantee an appointment. Austin clients are invited to explore WOOW through in-person Guided Eyewear Styling.
Behind This Story
Explore WOOW’s world.
Brand history and collection details come from WOOW’s official website. Official images illustrate its design world; they do not guarantee current local stock. We confirm the selected frame’s availability, materials, origin, prescription suitability, and complete-pair price. Bright Side’s styling perspective explains how we help you choose.