Your Privacy Matters to Us

At Bright Side Optical, your trust means everything to us. Whether you're visiting us for an eye exam, purchasing eyewear, or using one of our digital styling experiences, we are committed to protecting your personal information and being transparent about how it is collected, used, and stored.

Because our in-office optical services and our digital styling experiences collect different types of information, this Privacy Policy is divided into two sections:

Digital Styling Privacy Policy

This section applies to the Personalized Digital Style Guide, future digital styling experiences, online courses, virtual styling services, and other digital products offered by Bright Side Optical.

Optical Practice Privacy Policy

This section applies to patients receiving eye care services through Bright Side Optical, including comprehensive eye exams, contact lens services, and in-office optical purchases.

Please review the section that applies to the services you are using.

Our Promise

At Bright Side Optical, we believe trust is earned.

We created the Personalized Digital Style Guide and our digital styling experiences to help you make confident eyewear decisions before you ever spend money on your next pair of glasses—not to collect unnecessary personal information.

We only collect the information needed to provide personalized recommendations, deliver the experience you've purchased, and support you throughout your Bright Side journey.

We will never sell your personal information, and we will never use your photos or personal styling information for advertising, marketing, or AI model training without your explicit permission.

Everything we collect is intended to support your experience—and nothing more.

Information We Collect

Depending on the services you use, we may collect:

• Your name and email address
• Your account information
• Purchase history
• Responses to our personalized styling questionnaire
• Uploaded photographs of your face
• Information about your current eyewear
• Lifestyle and style preferences
• Communications you send us regarding your purchase or support requests

Payment information is processed securely through trusted third-party payment providers such as Stripe and PayPal and is never stored on Bright Side Optical's servers.

Why We Collect This Information

We use your information to:

• Create your personalized eyewear recommendations
• Generate your Personalized Digital Style Guide
• Save your guide so you can return to it later
• Process your purchase
• Provide customer support
• Improve your experience using our digital styling platform
• Notify you about updates related to products or services you have purchased

We collect only the information reasonably necessary to provide these services.

How Your Photos Are Used

Your uploaded photographs are used solely to evaluate styling characteristics such as facial proportions, coloring, facial balance, and other features relevant to personalized eyewear recommendations.

Your photographs are never:

• Sold to third parties
• Used for advertising without your explicit permission
• Shared publicly
• Used to train artificial intelligence models

Your photos remain private and are used only to provide the personalized services you have requested.

AI-Assisted Recommendations

Our Personalized Digital Style Guide uses artificial intelligence as one tool to help generate personalized styling recommendations based on the information you provide.

These recommendations are designed to reflect Bright Side Optical's guided eyewear styling philosophy and are intended as educational styling guidance.

They are not medical advice, do not diagnose eye conditions, and do not replace a comprehensive eye examination by an eye care professional.

How We Protect Your Information

We take reasonable measures to safeguard your personal information through secure hosting, encrypted payment processing, password-protected customer accounts, and other commercially reasonable security practices.

While no online system can guarantee absolute security, protecting your information is a responsibility we take seriously.

Your Bright Side Account

Creating a Bright Side account allows you to:

• Access your purchases
• Return to your Personalized Digital Style Guide at any time
• Access future digital styling experiences
• Receive support if you ever need assistance

You are responsible for maintaining the confidentiality of your login credentials.

Data Retention

We retain your account information, questionnaire responses, and Personalized Digital Style Guides so you can continue accessing your purchases and future Bright Side experiences.

Uploaded photographs are retained to support your ongoing experience, including future digital styling services, unless you request that they be deleted.

If you would like your account, guide, or uploaded photographs removed, please contact us using the information below. We will honor your request unless we are legally required to retain certain information.

Third-Party Services

To deliver our services, we work with trusted third-party providers including payment processors, website hosting providers, email delivery services, analytics providers, and technology partners that assist in providing your Personalized Digital Style Guide.

These providers receive only the information necessary to perform the services they provide on our behalf.

Cookies and Analytics

Our website may use cookies and similar technologies to:

• Improve your browsing experience
• Remember your preferences
• Understand how visitors use our website
• Measure the effectiveness of our advertising
• Improve our digital products and services

You may disable cookies through your browser settings, although doing so may limit certain features of the website.

Children's Privacy

Our digital styling experiences are intended for individuals 18 years of age or older. We do not knowingly collect personal information from children.

Changes to This Privacy Policy

As Bright Side Digital continues to grow, we may update this Privacy Policy from time to time. Any changes will be reflected by updating the Effective Date at the top of this page.

Contact Us

If you have questions about this Privacy Policy or would like to request access to, correction of, or deletion of your personal information, please contact us.

This notice explains how your medical and personal information may be used and shared, and how you can access this information.

By law, Bright Side Optical must keep your health information private, follow this notice, and provide you with details about your privacy rights.

We reserve the right to change this notice and make new rules that apply to all information we maintain. If changes are made, you may request an updated copy at any time.

How We May Use or Share Your Information

We follow federal and state laws, including HIPAA, to protect your health and personal information. We may use or share your information in the following ways:

• Treatment and Services: To provide eye care, create prescriptions, and coordinate your treatment.
• Billing and Payment: To bill your insurance, process payments, or manage your account.
• Communication: To contact you about appointments, exams, follow-ups, or to share health-related information.
• Marketing and Promotions (with consent): We may send limited promotional materials, event announcements, or special offers only if you have given consent through a form, text opt-in, or website submission.
• Legal Requirements: We may share information with public health officials, law enforcement, or as required by law, such as during an audit or investigation, or if there is a threat to your health or safety.
• Business Associates: We work with trusted third-party vendors (such as electronic health record providers, billing companies, or communication services like ClickSend) to help deliver services. All such partners are contractually required to protect your information.
• Victims of Abuse or Neglect: If we believe you are a victim of abuse or neglect, we may notify appropriate government authorities as permitted by law.

When We Will NOT Share Your Information

Except as described above, we will not share your information without your written authorization.

If you give permission and later change your mind, you may withdraw your authorization in writing at any time.

Your Rights Regarding Your Health Information

You have the right to:

• Request Restrictions: Ask us to limit how we use or share your information (we may not always be able to agree).
• View and Copy: Request access to or copies of your medical records. Reasonable copy fees may apply.
• Request Changes: Ask us to correct or update information you believe is inaccurate.
• Accounting of Disclosures: Request a list of certain disclosures we have made (except for treatment, payment, or operations).
• Confidential Communication: Ask us to contact you in a specific way or at a specific location (for example, by mail only).

To use any of these rights, contact:

Electronic and SMS Communications Policy

By providing your phone number, email, or completing any form on our website or social media pages, you consent to receive electronic communications from Bright Side Optical, including:

• Appointment confirmations or reminders
• Service updates or follow-ups
• Occasional promotional offers or event invitations

Message and data rates may apply. Message frequency varies.

You may reply STOP to unsubscribe or HELP for more information at any time.

We use reputable third-party communication platforms, such as ClickSend or SolutionsReach to securely deliver these messages. These platforms store only minimal information necessary to send messages and do not sell or share your data.

We will never share your contact information with other businesses for marketing purposes without your explicit consent.

Website and Data Privacy

When you visit www.brightside-optical.com, we may collect limited non-identifiable data (such as site traffic and browsing activity) to improve our services.

Our website may include links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.

Changes to This Notice

We may update this notice at any time. The updated version will be posted in our office and on our website.

Continued use of our website or communication channels constitutes your acknowledgment of the updated notice.

Contact Information

If you have questions or concerns about this notice or how your information is used: